BBC PAL
Always-on learning platform for younger children2022
๐ D&AD New Blood 2022 Yellow Pencil
๐ Young Ones ADC 2022 Shortlist


Team๎๏ธ๏ธ๏ธ
Yoojin Song, Jeonghoon Lee
Yoojin Song, Jeonghoon Lee
My Role๎๏ธ๏ธ๏ธ
Concepting, UX/UI Design,
Art Direction, Prototyping
Concepting, UX/UI Design,
Art Direction, Prototyping
Tools๎๏ธ๏ธ๏ธ
Figma, Adobe Illustrator
Figma, Adobe Illustrator
BBC has been supporting learners by offering studying resources through a platform, BBC Bitesize. Using contents within BBC Bitesize, we are newly introducing BBC PAL to connect younger children with learning experiences anywhere, anytime by asking questions to a virtual pal who can respond to every childโs curiosity in mind.








โธ Bokyung Won, 2022.