UKROP’S HOMESTYLE FOODS IS A VIRGINIA BASED FOOD COMPANY.
Tools︎︎︎
Figma, Adobe Illustrator, Photoshop
Figma, Adobe Illustrator, Photoshop
PROJECT OVERVIEW
Ukrop’s is an American company that operates a central bakery and kitchen producing baked goods and prepared meals. Even though Ukrop’s has its own website made for customers to order items, it is inconvenient to use due to its complex website. This redesigned website aims to increase the number of customers using the website to order the products.
Ukrop’s is an American company that operates a central bakery and kitchen producing baked goods and prepared meals. Even though Ukrop’s has its own website made for customers to order items, it is inconvenient to use due to its complex website. This redesigned website aims to increase the number of customers using the website to order the products.
CURRENT WEBSITE
Problems
︎︎︎ complicated interface/ordering system
︎︎︎ some buttons not working
︎︎︎ inconsistent design systems
︎︎︎ complicated information architecture
︎︎︎ overlapping informations
︎︎︎ leading to pdf file or another website
︎︎︎ complicated interface/ordering system
︎︎︎ some buttons not working
︎︎︎ inconsistent design systems
︎︎︎ complicated information architecture
︎︎︎ overlapping informations
︎︎︎ leading to pdf file or another website
Solutions
︎︎︎ simplified ordering system
︎︎︎ single design system
︎︎︎ all information on one website
︎︎︎ i nteractive/responsive website
︎︎︎ simplified ordering system
︎︎︎ single design system
︎︎︎ all information on one website
︎︎︎ i nteractive/responsive website
INFORMATION ARCHITECTURE
Logo Updates
︎︎︎ Current logo matches with current website but it is outdated and gives spooky feeling at the same time. This redesigned logo helps to match with new website which aims the target audiences.
Current
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Redesigned
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REDESIGNED WEBSITE
Ⓒ Bokyung Won, 2022.