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UKROP’S


Responsive Website Design


2020


🏆 Graphis New Talent 2022, Honorable Mention










UKROP’S HOMESTYLE FOODS IS A VIRGINIA BASED FOOD COMPANY.





Tools︎︎︎

Figma, Adobe Illustrator, Photoshop
PROJECT OVERVIEW

Ukrop’s is an American company that operates a central bakery and kitchen producing baked goods and prepared meals. Even though Ukrop’s has its own website made for customers to order items, it is inconvenient to use due to its complex website. This redesigned website aims to increase the number of customers using the website to order the products.





CURRENT WEBSITE


Problems
︎︎︎ complicated interface/ordering system
︎︎︎ some buttons not working
︎︎︎ inconsistent design systems
︎︎︎ complicated information architecture
︎︎︎ overlapping informations
︎︎︎ leading to pdf file or another website
Solutions
︎︎︎ simplified ordering system
︎︎︎ single design system
︎︎︎ all information on one website
︎︎︎ i nteractive/responsive website






INFORMATION ARCHITECTURE

Logo Updates
︎︎︎ Current logo matches with current website but it is outdated and gives spooky feeling at the same time. This redesigned logo helps to match with new website which aims the target audiences.


Current


Redesigned






REDESIGNED WEBSITE





Ⓒ Bokyung Won, 2022.